ملخص كتاب أفكار وجدت لتبقى | SHAHPANDER

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ملخص كتاب أفكار وجدت لتبقى

لماذا تصمُد بعض الأفكار بينما تموت أُخرى؟

يستعرض شيب هيث و دان هيث فى هذا الكتاب

رحلتها فى البحث عن الأفكار العظيمة وأسباب رسوخها وكيف تستمر هذة الأفكار لسنوات طويلة.

ويستخلص كل من شيب ودان 6 عناصر لو وجدت فى أى فكرة لأصبحت فكرة عظيمة راسخة فى الأذهان لفترات طويلة قد تصل لمئات بل آلاف السنين.

العناصر ال6 هى:

1-البساطة (simpleness)

2-عدم التوقع (unexpected)

3- إضفاء الطابع الملموس ( tangible style)

4-المصداقية (credibility)

5- المشاعر (feelings )

6- القصص (stories)

أى لابد أن تكون الفكرة قصة بسيطة وغير متوقعة وملموسة وذات مصداقية وفى نفس الوقت مثيرة للمشاعر.

هذا هو ملخص كتاب (أفكار وجدت لتبقى)

لقراءة او تحميل الكتاب من موقع كتاب .كوم ktaab.com اضغط هنا

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